Monday Morning QuarterBacking the Super Bowl Ads

Having a group of friends over to watch the big game yesterday, half the revelers were fans of the game, the other half was there to watch the Super Bowl commercials. Overwhelming, the group joined in unison to enjoy the excitement of the fourth quarter of the game, and in unison, everyone agreed this year's Super Bowl ads were the "big upset" of the game.

Here's some of the predominant words used to describe the commercials shown on Super Bowl Sunday:

• Lackluster
• Unimaginative
• Boring, Ho Hum
• Un-memorable
• Nothing really buzzworthy
• Smile worthy, but nothing knee slapping
• Who were they again?

The commericals that seemed to stay in everyone's mind after the game were:

Pre-Game

• PepsiCo's EnAble

First Quarter

• Audi
• Bridgestone

Second Quarter

• Budweiser
• Planter's Nuts
• Tide To Go

Third Quarter

• Vitamin Water

Fourth Quarter

• Victoria Secret
• AMP Energy

So, What Did You Think?

MySpace lists all Fox's commercials run on Super Bowl Sunday 2008. Be the Monday Morning Quarterback and see what you liked or disliked about this year's "creative." I'm sorry to say, I wasn't a big fan...

Comments

[Miguel C.]

We just posted our 4th annual study of how well super bowl advertisers integrated online and offline advertising - we'll be writing more about this on our blog, but the preliminary findings are already up on our site: http://reprisemedia.com/scorecard.aspx.