Rethinking the User Experience - AdWeek

AdWeek touches on User Experience this week in an article - Rethinking the User Experience, Web designers should consider how using a site reflects upon the brand. It's a great overview of how user experience (UX) is integral to the design and development of online interactions and perceptions. It is a helpful overview to see and understand how many different disciplines, from accessbility to usability play a role under UX design. Moreover, the article makes a clear connection that good user experience is equally tied to positive reinforcement of the brand. Good experience is a good reflection on the brand. Good experience design helps to establish and reinforce positive relationships, increased customer satisfaction and brand loyalty.