Nick O'Neill of Social Times has authored a series on the Social Web Economy. O'Neill's post yesterday, The Social Web Economy: Social Web Agencies, raised interesting commentary from Seth Goldstein, CEO of SocialMedia regarding the paradox of social advertising.
Goldstein notes, "The social media user has evolved to become immune to the very ads that are supposed to subsidize his online experience... There is now unlimited inventory of impressions that users have come to ignore, but very limited inventory of commercial experiences that users are opting in to engage with."
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