Just reading Kyle Lacy's post on 20 Reasons Why You Cannot Ignore Social Media. He outlines the importance of understanding the impact and importance of social media in reach and engagement opportunity and references Universal McCann's latest research on Social Media Wave 3.
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November 17, 2008
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Thanks for posting this presentation. It's fascinating! It really puts Web 2.0 in perspective and will be helpful in my presentation at the Affiniscape conference.
Posted by: Kristen Jacoby | November 21, 2008 at 04:37 PM