There's a great post by Phil Johnson on AdAge's Small Agency Diary, Selling Social Media Isn't Hard; Implementing It Is. Most of you who know us will read this post with a smile. The idea is you "can't understand [social media] without experiencing it first hand, but likewise, you have to be prepared, resourced and actively involved once you "join the community."
This is a great post for all the important things to consider as you venture into Social Media or are maintaining your social media strategy.
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