This month Burson-Martseller published a fantastic whitepaper on global Fortune 100 companies using social media.
The report brilliantly illustrates their findings and recommendations including taking an evidence-based approach to Social Media.
As the white paper circulated, new interpretations of the findings have been reported, including this great infographic from Flowtown.
What I love in this day and age is that at various levels, the Web affords people to take information and tell the same story in different ways, from the bold and beautiful in infographics to blog post recaps to 140 character tweets and re-tweets.
This waterfall from charted whitepaper to infographic, to blog post to re-tweet, is quite amazing and wonderful.
The report brilliantly illustrates their findings and recommendations including taking an evidence-based approach to Social Media.
As the white paper circulated, new interpretations of the findings have been reported, including this great infographic from Flowtown.
What I love in this day and age is that at various levels, the Web affords people to take information and tell the same story in different ways, from the bold and beautiful in infographics to blog post recaps to 140 character tweets and re-tweets.
This waterfall from charted whitepaper to infographic, to blog post to re-tweet, is quite amazing and wonderful.
- Burson-Martseller detailed report is excellent.
- Flowtowns infographic brings a new dimension to the report's data.
- Tweets and re-tweets sustain exposure and interest.
Today's Viral Mashup - Isn't the Social Web grand?
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