As social media evolves, the first major stage of social media for many organizations has been exploring its potential - understanding the community, the interactions that can occur (or are with our without you) and what it takes to engage and retain the community you attract or join.
As we near 2010, the outlook moves beyond exploration and now into clearly defined strategies to maximize the potential.
To get further perspective and consideration for the new year, check out these great posts:
Social Media: What's Next?
Where are the top sites headed? What trends are around the corner? Mashable’s Editor-in-Chief, Adam ostrow offers pointers future successes in social media.
(11/30/2009 - American Express, Small Business Open Forum - Social Media - What's Next? - PDF)
10 Ways Social Media Will Change In 2010
What will social Web bring next? What will "being connected" mean?
What will the next experience be for the 2 two billion people who are
connected to the Internet? Here are 10 ways what we've called social
media will evolve in 2010.
(12/11/2009 Ravit Lichtenberg, Guest Post, ReadWriteWeb)
The Evolution of A New Trust Economy
The next stage in the evolution of new media is the trust economy.
Whereas conversations served as the currency of social media,
conviction credence, and value serve as the market for trust economics.
(Brian Solis, PR2.0 - 12/9/2009)
Social Media Is the New Mass Media
Social media and interactive consumers will take the lead in transforming the multi-screen media landscape in 2010. (12/14/2009 - MediaPost/Blog)
The Medium Is No Longer The Message,... You Are
We are witnessing a profound change in the media and advertising industries due to the emergence of social media. Companies that did not exist ten years ago, like Facebook and Twitter, have captured significant share of the attention economy from traditional publishers.
(12/12/2009 - Seth Goldstein, Guest Post, TechCruch)
