To all of our Web content creators out there, here's a list we've compiled to help inspire, guide and instill good writing techniques for effective online communications:
Insightful Articles - Give These a Try
With so many distractions coming in on a day-to-day basis, we are often asked to consult teams on how to manage it all -- email, meetings, project requests.
With the introduction of instant messaging (as a team communications tool), project wikis and a myriad of Web 2.0 and social network tools to keep connected, the interruption factor is at this point detrimental to the productivity it's designed to serve.
In a New York Times article this week, Attention Must Be Paid, Marci Alboher reviews Maggie Jackson's new book, "Distracted: The Erosion of Attention and the Coming Dark Age."
This book takes a look at what working in the Digital Age is like for most of us and how multitasking and other instaneous response actions and expectations are making it tough to have that time to deliberate thoughtfully and "digest ideas" fully.
The "casualties" of our fragmented and distracted attention is deep and significant.
If you are every feeling the struggle to keep up, read this article and the book to understand what is going on here and how to be "attentive" to your actions throughout the day.
Great article. Great book.
Thankfully, it actually inspired me today to take time and reflect, which in and of itself, helped me write a blog post longer than 140 characters. ;)
We've had a lot of our clients and partners recently come to us asking for recommended reading material that addresses the social media landscape and the ever expanding marketing toolkit. As we move into the new year, we thought we'd publish our Recommended Reading List for 2008 (at least for the first quarter that is).
Since we are working with a lot of new "up and coming" businesses, we also recommend these books as well:
If you have any particular favorites that you would like to share, give us a shout. We'd love to make this the "uber" list of all online marketing "recommended reading" going into the new year.
PS -- Yes, I already recognize no SEO books are included here. If there's a favorite of all favorites that has the current positioning on SEO strategies and techniques, let us know and we can add for sure! Same applies for affiliate marketing, direct marketing and so on...
This week we took a long hard look at the books in our library and decided it was time to "free them" into the hands of other deserving and interested readers in a bulk buy on eBay. As we were going through many of our books, many were nostalgic, reminding me of the days of Web 1.0 and what was popular and strategic thinking at that time. Many of our resources, however, stood the test of time and still hold great vision and serve as the foundation for best practices.
While we parted with many of our books we've read, noted, dog-eared and re-read again, one book that has been on the shelves for years, but unopened until today (again) was Tom Peters' Reinventing Work -- The Project 50 -- Fifty Ways to Transform Every "Task" Into A Project That Matters!
I thought I would share Peter's "The Work Matters! Credo." I think you'll find it relevant and moving. It's a little tiny book, but it packs a powerful punch!
Viva la "project" revolution!
CUBICLE SLAVES...HACK OFF YOUR TIES...FLIP OFF YOUR HEELS...
It's a new [week], If not now... W-H-E-N?
