I love this idea and keep thinking why none of the big brands thought of this first! Leave it to Stripes Convenience Stores, to get it, and get it right!
According to MediaPost MarketingDaily, Stripes is converging their outdoor media with real tweets from fans of @stripesstores on Twitter!
Tapping into the power of word-of-mouth marketing and their well-established fan base, Stripes is using their outdoor media to let their fans do the talking, I mean tweeting, about their take-out tacos.
Yes, that's right - tweets about take-out tacos in Texas!
Outdoor Media + Twitter = Brilliant!
