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Growing Up Digital: Class of 2011 - How They Engage with Media

The Nielsen Company published some interesting stats today on "Kids Today: How the Class of 2011 Engages with Media." The post raises some very important to facts to consider. According to Nielsen, the Class of 2011:

• Is the Heaviest Mobile Video Viewers: On average, mobile subscribers ages 12-17 watched 7 hours 13 minutes of mobile video a month in Q4 2010, compared to 4 hours 20 minutes for the general population.
• Is More Receptive to Mobile Advertising than their Elders: More than half (58%) surveyed in September 2010 said they “always” or “sometimes” look at mobile ads.
• Out-Texts All Other Age Groups: In Q1 2011, teens 13-17 sent an average of 3,364 mobile texts per month, more than doubling the rate of the next most active texting demo, 18-24 year olds (1,640 texts per month).
• Talks Less on the Phone: Besides seniors 65-plus, teens talk the least on their phones, talking an average of 515 minutes per month in Q1 2011 versus more than 750 minutes among 18-24 year olds.
• Grew Up in the Age of Social Media—and It Shows: While they make up just 7.4 percent of those using social networks, 78.7 percent of 12-17 year olds visited social networks or blogs.
• Watch Less TV than the General Population: The average American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Teens age 12-17 watch the least amount of TV on average (23 hours 41 minutes per week).
• Spend Less Time on their Computers: American 18 year olds averaged 39 hours, 50 minutes online from their home computers, of which 5 hours, 26 minutes was spent streaming online video.

Learn more at Nielsen Wire >>

Kids Today: How the Class of 2011 Engages with Media

How Engagement Differs Across Social Media

SocialTwist answers some prominent questions for marketers on how they should allocate their marketing mix.
In some great charts and graphs, Fast Company posts the highlights of SocialTwist's report shedding light on questions like:
"What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email?"

In the last year, social networking sites saw a 10 percent increase in usage and a 16 percent bump in click-throughs, according to research compiled and reported by SocialTwist.

By the way, don't discount your email initiatives just yet. According to SocialTwist's findings, email still accounts for 55% of referrals, which is huge in the era of Like buttons, tweets/RTs and other "shareable" plug-ins online.

Read more on Twitter Crushing Facebook's Click-Through Rate: Report >>

How many tweets actually generate a reaction?

Sysomos asks a great question on Twitter engagement and reports some surprising statistics on "How many tweets actually generate a reaction?"

According to their research, Sysomos examined 1.2 billion tweets posted in the last two months to report that "29 percent of all tweets produced a reaction - a reply or a retweet. Of this group of tweets, 19.3 percent were retweets and the rest replies. This means that of the 1.2 billion tweets we examined, 6 percent, (or 72 million) were retweets."

Here's what these percentages look like.

Read more on "Replies and Retweets on Twitter," including other charts, graphs and a very trippy video on @replies and retweets from the Twitter Time Machine.

Find. Follow. Friend.
Follow @Viaspire on Twitter. Feel free to @reply or RT more that six percent of the time, of course. :)

Mom's on Facebook. Is Yours?

Flowtown assembles some amazing infographics and this one is no exception - My Mom's on Facebook? This infomap has valuable statistics we are asked all of the time. Instead of a long post, I'll let this infographic do the rest. Thanks Flowtown! Your infographics rock!

Oh yeah, and my mom's on Facebook. Is yours?

 

For more posts like this, see Viaspire's catalog of posts on:

• infographics
• internet statistics
• social media

Are You Local? - The Rise of Geo-Targeting & Location-Based Services (Infographic)

If you haven't been anointed "mayor" of something, somewhere, you may not know how hot geo-targeting and location-based services are, like Foursquare, Brightkite and Gowalla.

In a great infographic by Column Five Media, GigaOm posts "GeoLocal: The Rise of Consumer Location-based Services."

Web Dependency: Are We Addicted to the Internet? (Infographic)

The great people over at Flowtown put some special statistics together to visually demonstrate the answer to the question, "Are we addicted to the Internet?"

According to Flowtown's research and statistics shown, "between five and 10 percent of Web surfers suffer from some form of Web dependency."

(Source: Flowtown • June 1, 2010 - Are We Addicted to the Internet? Infographic)

More Facebook Facts & Figures (Infographic)

Want more facts and figures about Facebook? Check this out? Imagine what anthropologists will say 30,000 years from now, when they see this >>

Whitepaper to Infographic to Blog Post to Tweet - Today's Viral Mashup

This month Burson-Martseller published a fantastic whitepaper on global Fortune 100 companies using social media.

The report brilliantly illustrates their findings and recommendations including taking an evidence-based approach to Social Media.

As the white paper circulated, new interpretations of the findings have been reported, including this great infographic from Flowtown.

What I love in this day and age is that at various levels, the Web affords people to take information and tell the same story in different ways, from the bold and beautiful in infographics to blog post recaps to 140 character tweets and re-tweets.

This waterfall from charted whitepaper to infographic, to blog post to re-tweet, is quite amazing and wonderful.

• Burson-Martseller detailed report is excellent.
• Flowtowns infographic brings a new dimension to the report's data.
• Tweets and re-tweets sustain exposure and interest.

Today's Viral Mashup - Isn't the Social Web grand?

SNCR Study: Results Reveal Social Media's Impact on Traditional Professional Decision-Making Cycle

The Society for New Communications Research held their Research Symposium at Harvard University earlier this Fall. SNCR Fellows, Vanessa DiMauro and Don Bulmer presented their survey results of a study entitled "The New Symbiosis of Professional Networks."

The purpose of the study examined Social Media's impact, particularly focusing on the following research questions:

• Are professional networks being utilized by decision-makers in business?
• Is social media typically regarded as a trustworthy source of information for professionals?
• In what ways do professionals rely on social networks to support business decisions?
• Will social media change the business and practice of enterprise-level operations?

Core Findings Validate Social Media's Rise as a Trusted Information Source (Network)

• Professional decision-making is becoming more social
• The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter
• Professional networks are emerging as decision-support tools
• Professionals trust online information almost as much as information gotten from in-person
• Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
• Social Media use patterns are not pre-determined by age or organizational affiliation

...An Opportunity for Professional Decision-Making and Engagement

• Social Media is supplementing the traditional professional decision-making cycle with great affect
• Challenges are facing marketers who endeavor to mange or control social media network content
• The greatest opportunity business has is to engage collaborative influence – via immediacy of impact through social channel

Forming Your Social Media Outlook for 2010

As social media evolves, the first major stage of social media for many organizations has been exploring its potential - understanding the community, the interactions that can occur (or are with our without you) and what it takes to engage and retain the community you attract or join.

As we near 2010, the outlook moves beyond exploration and now into clearly defined strategies to maximize the potential.

To get further perspective and consideration for the new year, check out these great posts:

Social Media: What's Next?
Where are the top sites headed? What trends are around the corner? Mashable’s Editor-in-Chief, Adam ostrow offers pointers future successes in social media.
(11/30/2009 - American Express, Small Business Open Forum - Social Media - What's Next? - PDF)

10 Ways Social Media Will Change In 2010
What will social Web bring next? What will "being connected" mean? What will the next experience be for the 2 two billion people who are connected to the Internet? Here are 10 ways what we've called social media will evolve in 2010.
(12/11/2009 Ravit Lichtenberg, Guest Post, ReadWriteWeb)

The Evolution of A New Trust Economy
The next stage in the evolution of new media is the trust economy. Whereas conversations served as the currency of social media, conviction credence, and value serve as the market for trust economics.
(Brian Solis, PR2.0 - 12/9/2009)

Social Media Is the New Mass Media
Social media and interactive consumers will take the lead in transforming the multi-screen media landscape in 2010. (12/14/2009 - MediaPost/Blog)

The Medium Is No Longer The Message,... You Are
We are witnessing a profound change in the media and advertising industries due to the emergence of social media.  Companies that did not exist ten years ago, like Facebook and Twitter, have captured significant share of the attention economy from traditional publishers.
(12/12/2009 - Seth Goldstein, Guest Post, TechCruch)